If you are planning to purchase a new device, a telephone, a new computer, or a new car, or even a house, you would probably try to educate yourself about what’s offered on the market, searching the internet, and also going to stores and open houses to see in person and listen to what salespeople have to say, and ask them questions.
With these actions, you educate yourself to make the best possible choice.
You might also prefer to save time and go ahead with your purchase, trusting the reputation of a known trademark, or from your own experience using other devices.
For instance, when I purchase a new computer, I always prefer the same brand that I have used for many years, so I don’t need to fully research all the options, since I trust that company.
This saves time.
On the other hand, if what you plan to buy is a house, you will need more time for research and visits to open houses since houses are not as standardized as smartphones, computers, and cars.
And what if you are going to purchase something that is even less standardized, like Argentine Tango lessons?